The Foundation needed a brand that could do two things at once, feel like a safe space and aspirational for the young people it was built for, while attracting the commercial clients that keep it running. The Foundation is a completely new community hub and creative space, and the identity had to reflect that ambition from the ground up.
The scope covered a full brand identity system, wordmark, brand guidelines, alongside a complete wayfinding and environmental graphics system for the building, spanning interior and exterior signage and spatial graphics throughout.
The result is a brand that holds across every touchpoint. Considered and cohesive, it communicates warmth and ambition in equal measure and doesn't just live on screen.